Honolulu Weekly

The best news Honolulu’s ever had - Now in our 18th year of publication, the Weekly is better than ever. We are one of the best-circulated publications in Hawai‘i. We’re available in more neighborhoods than ever—in racks, newsstands and retail outlets throughout O‘ahu. And we continue to deliver the most unique and fascinating coverage of life in Honolulu.

A loyal audience of upscale readers - Readers of alternative newsweeklies are a savvy marketer’s dream come true. They’re opinion leaders, professionals and business managers, artists and students — a passionate, active consumer group with ample, disposable income. They outpace the average consumer in purchases of big-ticket items, including jewelry, clothing, sporting goods, vehicles, computers and software.

According to SMS Research’s statewide reader survey, Honolulu Weekly readers are more likely than the readers of any other newspaper to visit shopping centers — including Ala Moana, Manoa Marketplace, Kailua, Aloha Tower, Ward, Kaimuki, Kahala, Restaurant Row and Pearl Highlands. Our readers are active imbibers of arts, culture and entertainment. They take in movies, live theater, music and go to night clubs like no other audience on the island of O‘ahu. Weekly readers are big on sports, fitness and health. In fact, according to SMS they have higher indexes for swimming, jogging, weight training, bicycling, hiking, camping and skin diving/snorkeling than the readers of dailies, Honolulu Magazine or Pacific Business News.

The reason? Honolulu Weekly readers are younger, better educated and more active—both socially and physically. We are more efficient at reaching young professionals and people under the age of 35 than any other print media in the state of Hawai‘i.

Weekly readers are big on sports, fitness and health. In fact, according to SMS they have higher indexes for swimming, jogging, weight training, bicycling, hiking, camping and skin diving/snorkeling than the readers of dailies, Honolulu Magazine or Pacific Business News.

A fresh editorial environment - Honolulu Weekly is not your average newspaper. Take a look at any issue and you’ll see the difference: attractive, appealing graphics and a distinctive editorial mix of seriousness and high humor providing local news, social issues and extensive coverage of the arts and entertainment – an inspired, independent, thoughtful and forward-looking voice. It all adds up to a unique editorial environment that sets us apart from every other publication in Hawai‘i.

Uncommon value - Unlike the dailies, our weekly is often kept around for a week or more as stories and reviews of interest are read, reread and passed around. Our readers are premium consumers: educated, affluent, socially active people who work hard, play hard and spend hard. Buy an ad in the Weekly and you’ll be speaking directly to the best audience in Honolulu.